Dutch Treat
July 17, 2006
Once, what now seems like eons ago, I worked for a Dutch company. At first, I loved the idea of working for an international organization, and dreamed of one day getting to see our headquarters in Amsterdam. According to corporate lore, our company was known by all in the Netherlands, and our brand was so strong there that we could command twice the price of our nearest competitor. But eventually, I would come to understand what it meant to be the unprofitable country within a global firm’s portfolio.
Whenever someone from “headquarters” paid a friendly visit to one of the US offices, it would inevitably end in tragedy. Within one month of giving a tour to one of our Dutch counterparts, we would have to initiate a complete reorganization, cut staff by 20%, and increase profits by 35%. And stop using so many envelopes. Because of this, we began to live by the mantra, “Trust no Dutch.”
Time and distance taught me that perhaps it was unfair to apply this standard to an entire country. I mean, I really do like tulips, and I think they make Edam cheese there, which I find quite tasty on a Stoned Wheat Thin cracker. I will admit, however, that I am still perplexed by the Holland/Netherlands thing. Why must they have two names for their country? What are they hiding?
Naming conventions aside, I realized that I could not pass judgment on the people as a whole based on this one experience. I learned to overcome my aversion to people with blonde hair, blue eyes, and double “a’s” in their last names. Everything was going fine… until this past weekend, that is, when I paid a visit to my local apothecary.
As I browsed through rows of tinctures and cough lozenges, I came upon a shelf of European candies. One bag in particular caught my attention: Licorice Made in Holland – Double Salt Salty kind.
I thought, I love salt, and I love licorice, and if the Dutch deem it a worthy combination then surely it must be divine! I bought a bag and headed out to a movie with fellow blogger, Dave, who happened to be in town for business. Somewhere in the middle of Pirates of the Caribbean, during a particularly noisy fight sequence, I ripped open the bag and grabbed one of the tiny discs.
I popped the candy into my mouth, bit down, and was instantly struck by the overwhelming taste of Play-Doh and Palmolive. Now, I am a grown woman, properly raised in the ways of social graces, but the taste of this candy, and the flood of saliva that immediately followed, forced me to audibly retch the licorice into the half-empty bag of popcorn at my feet. I then took a napkin and wiped the last remnants of it from my tongue. Five swishes of water later, and the taste still lingered.
Of course, this did not stop me from offering a piece to Dave at the end of the movie. “No, really. It’s so bad, you have to try it. It might be the worst thing I’ve ever tasted.”
Dave graciously acquiesced. And then retched the licorice into his empty soda cup. He couldn’t even bite all the way through it, it was so bad.
So once again, dear Holland – if that is your real name – you have betrayed me. And if you think I’m just going to forget about this, you’ve got another think coming. I’ve got my eye on you, Netherlands. Trust no Dutch, indeed.
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